How to attract investment and funding for your Website Part 2

In the last article we spoke about two points where Mr. Sachin Karpe explained how to attract investments and funding on the website by staying updated and proactive. The two points discussed where importance of staying updated by keeping the website design updated with changing objective and the how to deliver the key message to the audience when the user lands on the page for the first time. We would like to discuss a couple of more tips which will help you better ROI on your website.

Sachin Karpe Tip 3: Understand the behavior of your Target Audience:

The online world is dynamic in nature and so are the audiences. The fact that keeps the audience glued to your website is not the content alone but also the connectivity to the website and the availability of the information of your website. So here Sachin Karpe emphasis on the fact that as one learns a new think every day in his life, so the website should also evolve according to its audience and their habits. The design of the website might be that does not imply that the website is perfect, it’s just the beginning. One should find ways to reach to their target audience by knowing where they are and how more audience can be diverted on the page. Say for an Automobile brand the information is not limited to the product updates and product launches or features. A simple link on how fuel price hike have affected the auto industry and how in turn it will affect the audience will be appreciated by your audience. Keeping your customers and audience aware of the information that matter to them, helps you create a brand connect and increase traffic on the website. So keep the website updated and know the online whereabouts of your target audience.

Sachin Karpe Tip 4: Be at par with your audience

Last but not the least it’s the era of information on the move. The way Sachin Karpe explains it is, If my website is updated and content is good but my target audience can only view it via laptops or desktops then all my efforts go in vain. It’s important to build a mobile site of the website, surely it’s a cost but trust me it’s an investment you won’t regret. One thing we suggest is not get overboard with the mobile site design as its one needs to remember that it’s not a separate entity but a extension of your website. Keep the design similar to your website so that the users do not get confused, and avoid using heavy scripts and application to improve performance and upload speed it’s an important factor for mobile users.

This all I have to talk for now but will come back with more tips to help one improve the website and performance.

Sachin karpe- Yamaha setting up a manufacturing Unit in Tamil Nadu by Sachin Karpe

Yamaha is gearing up to set up a manufacturing Unit in Tamil Nadu. Yamaha is the third Moto corp. to set up a manufacturing unit down south, TVS and Royal Enfield have already made their presence felt in South.

Sachin Karpe a Yamaha FZ user tells us that bikes from Yamaha are the best there is in India.

The Official Press Release:

India Yamaha Motor Pvt. Ltd. signed a Memorandum of Understanding with the government of Tamil Nadu today approving the construction and operation of a new two-wheeler factory in the state. The new facility will join the currently operating factories of India Yamaha Motor Pvt. Ltd. (IYM) at Surajpur (UP) and Faridabad (Haryana) to meet the rising demand for two-wheelers in India.

The new factory is to be constructed on a lot of approx. 440,000 m² in an industrial park in Vallam Vadagal on the outskirts of the city of Chennai, Tamil Nadu. Plans call for the construction of a factory facility with a total floor space of approx. 114,000 m² and is scheduled to begin in September 2012, with completion and start of operations scheduled for January 2014. According to plans, the new factory will employ 1,800 people and have an annual two-wheeler production rate of 400,000 units at the start of operations. Production capacity will then be increased in stages to a level of 1.8 million units annually by 2018, at which time employment is expected to reach 6,500 people.

The forecast for the total investment in the new factory and facilities is approx. Rupees 1,500 Crores over the next five years.

Commenting on the occasion, Mr. Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor said, “We are very pleased with this development as this is in line with YMC’s medium-term management plans of enhancing local production levels to meet the demand growth in emerging markets such as India and their export markets. The Indian two-wheeler industry has witnessed much growth in the last few years, attributable to increased disposable income levels among a rapidly expanding middle class. We expect the industry to attain 20 million units level by 2016 when we are targeting to sell 2 million units and achieve 10% market share.”

“We would also like to thank all the concerned Tamil Nadu government departments, especially Guidance Bureau which had extended its complete support to this project by facilitating as a true single window body”, he added.

The new factory will employ a “theoretical-value-based production” concept that operates on a system of completely synchronized manufacturing of parts and assembly of complete two-wheelers. Furthermore, the new Chennai Factory will be the first in the Yamaha Motor group to have a “vendor park” in its nearby vicinity that will bring together the production operations of main external parts suppliers, thus enabling complete synchronization of external supplier parts production as well. This system will reduce losses in the areas of production management and distribution to extremely low levels in the overall engineering, manufacturing and marketing process, and make the new production base a highly efficient and profitable plant.

The Indian two-wheeler market has continued to grow year by year thanks to factors such as the country’s stable political and economic conditions. In 2011, two-wheeler demand in India exceeded 13 million units, making it the world’s second largest market. For India Yamaha Motor as well, aggressive introduction of new models in the 150cc+ deluxe & premium motorcycle segments have contributed to a strong growth in domestic sales and exports. Total units sold grew from 380,000 in 2010 to 520,000 in 2011, and 23% year-on-year growth to 640,000 units (Domestic: 450,000, Exports: 190,000) is projected for 2012. Forecasts for the next medium-term management plan beginning in 2013 see annual sales of Yamaha two-wheelers exceeding the one million unit mark.

To keep pace with this current growth in demand, plans have been implemented to boost the existing factory’s annual production capacity of 600,000 units to One Million units on an investment of approx. Rupees 750 crores in 2012. However, another major leap in production capacity will be needed to meet the projected growth in demand. With the completion and start of operations at the new Chennai Factory and the increased production capacity of the existing IYM production bases (Surajpur, Uttar Pradesh/Faridabad, Haryana), India Yamaha Motor will have a combined two-wheeler production capacity of 2.8 million units by 2018.

Sachin Karpe is a Stunt man and has done manu Bollywood films and his favorite bike for filming a bike stunt scene is without doubt Yamaha. 

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