In the last article we spoke about two points where
Mr. Sachin Karpe explained how to attract investments and funding on the
website by staying updated and proactive. The two points discussed where importance
of staying updated by keeping the website design updated with changing
objective and the how to deliver the key message to the audience when the user
lands on the page for the first time. We would like to discuss a couple of more
tips which will help you better ROI on your website.
Sachin Karpe
Tip 3: Understand the behavior of your Target Audience:
The online world is dynamic in nature and so are the
audiences. The fact that keeps the audience glued to your website is not the
content alone but also the connectivity to the website and the availability of
the information of your website. So here Sachin
Karpe emphasis on the fact that as one learns a new think every day in his
life, so the website should also evolve according to its audience and their
habits. The design of the website might be that does not imply that the website
is perfect, it’s just the beginning. One should find ways to reach to their
target audience by knowing where they are and how more audience can be diverted
on the page. Say for an Automobile brand the information is not limited to the
product updates and product launches or features. A simple link on how fuel
price hike have affected the auto industry and how in turn it will affect the
audience will be appreciated by your audience. Keeping your customers and
audience aware of the information that matter to them, helps you create a brand
connect and increase traffic on the website. So keep the website updated and know
the online whereabouts of your target audience.
Sachin Karpe
Tip 4: Be at par with your audience
Last but not the least it’s the era of information on
the move. The way Sachin Karpe
explains it is, If my website is updated and content is good but my target
audience can only view it via laptops or desktops then all my efforts go in
vain. It’s important to build a mobile site of the website, surely it’s a cost
but trust me it’s an investment you won’t regret. One thing we suggest is not
get overboard with the mobile site design as its one needs to remember that
it’s not a separate entity but a extension of your website. Keep the design
similar to your website so that the users do not get confused, and avoid using
heavy scripts and application to improve performance and upload speed it’s an
important factor for mobile users.
This all I have to talk for now but will come back
with more tips to help one improve the website and performance.