How to attract investment and funding for your Website Part 2

In the last article we spoke about two points where Mr. Sachin Karpe explained how to attract investments and funding on the website by staying updated and proactive. The two points discussed where importance of staying updated by keeping the website design updated with changing objective and the how to deliver the key message to the audience when the user lands on the page for the first time. We would like to discuss a couple of more tips which will help you better ROI on your website.

Sachin Karpe Tip 3: Understand the behavior of your Target Audience:

The online world is dynamic in nature and so are the audiences. The fact that keeps the audience glued to your website is not the content alone but also the connectivity to the website and the availability of the information of your website. So here Sachin Karpe emphasis on the fact that as one learns a new think every day in his life, so the website should also evolve according to its audience and their habits. The design of the website might be that does not imply that the website is perfect, it’s just the beginning. One should find ways to reach to their target audience by knowing where they are and how more audience can be diverted on the page. Say for an Automobile brand the information is not limited to the product updates and product launches or features. A simple link on how fuel price hike have affected the auto industry and how in turn it will affect the audience will be appreciated by your audience. Keeping your customers and audience aware of the information that matter to them, helps you create a brand connect and increase traffic on the website. So keep the website updated and know the online whereabouts of your target audience.

Sachin Karpe Tip 4: Be at par with your audience

Last but not the least it’s the era of information on the move. The way Sachin Karpe explains it is, If my website is updated and content is good but my target audience can only view it via laptops or desktops then all my efforts go in vain. It’s important to build a mobile site of the website, surely it’s a cost but trust me it’s an investment you won’t regret. One thing we suggest is not get overboard with the mobile site design as its one needs to remember that it’s not a separate entity but a extension of your website. Keep the design similar to your website so that the users do not get confused, and avoid using heavy scripts and application to improve performance and upload speed it’s an important factor for mobile users.

This all I have to talk for now but will come back with more tips to help one improve the website and performance.